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Fortune
Fortune
Kelly Monahan

Meet the 4 types of Gen Z freelancers—and their secret weapon

(Credit: Getty Images)

Kelly Monahan, Ph.D., is the managing director and head of the Upwork Research Institute and the author of How behavioral economics influences management decision-making: A new paradigm.

Gen Z is set to overtake baby boomers in the workforce, signaling a seismic shift in today’s job market. They are the fastest-growing generation of workers, with 17.1 million entering the labor market in 2023. By 2030, Gen Z is expected to make up 30% of the U.S. workforce, according to Johns Hopkins University.

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