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The Week
The Week
National
Felicity Capon

Generation Alpha: the new kids making Gen Z feel old

Generation Alpha Gen Z Mark McCrindle Dazed

The next generation of children are on the cusp of becoming teenagers – and are making their presence felt

Move over, Gen Z; there are new kids on the block, and they come armed with their own, nonsensical memes. Generation Alpha, the oldest of whom are not even teenagers yet, are starting to make their presence felt and are catching the eye of marketers in the process. 

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