A new survey calls into question the widely-held perception that younger Gen Z consumers are abandoning longer-form TV content for short-form videos, social media, streaming music and video games.
Horowitz Research’s latest FOCUS Generation Next study, which tracks the media lifestyles of Gen Z consumers in the U.S., found that while Gen Zers (13-24 year-olds) report spending most of their time with social media, short videos, streaming music, and video games, a large majority are still heavily engaged with professional, full-length TV content.
