Prada bosses want to be more like Gen Z because ‘when you get older, you overthink and limit yourself’

Prada's co-creative designers Miuccia Prada and Raf Simons (Credit: Stefania D'Alessandro/WireImage—Getty Images)

It’s no secret that Gen Z often gets flak, with new criticisms including that they’re the hardest generation to work with and got too many trophies growing up. But the bosses at Prada disagree. 

Instead, co-creative designers Miuccia Prada and Raf Simons want to harness the bright minds of tomorrow.