A new survey from TransUnion indicates that Gen Z consumers are the most fickle generation when it comes to streaming subscriptions with 30% of them canceling more than one service in the last six months and another 30% telling researchers they had canceled one service.
That was lower than all respondents to the TransUnion survey, which found that 24% of consumers had canceled on service and 15% had canceled more than one. About 32% of millennials had canceled one service and 18% had canceled more than one.
