When it was revealed that a new Mean Girls movie was being released, my initial thought was, why? As we've seen over the years, nostalgia has kept us in a regurgitative cycle of preloved entertainment that's consumer-friendly and (fairly) risk-free, but what does this cinematic 'cheat code' mean for creativity?
For a while, we've slowly seen trends from the year 2000 trickle back into popular culture. From tech to design aesthetics, a new generation is embracing the not-so-distant past with insatiable hunger – but with this Y2K revival, are we slowly self-cannibalising our past, and is originality in decline?
