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The Latest Breaking News from Circana

Step aside, Battlefield 6 — Call of Duty: Black Ops 7 was January 2026’s best-selling game in the US on PlayStation

Call of Duty: Black Ops 7 topped US PlayStation sales in January 2026, according to Circana data. Battlefield 6 remained competitive across platforms, while Xbox and PC charts showed varied results.

Windows Central

US Video Game Sales Could Surpass 2021 Record in 2026

Gaming might be heading towards a new record year.

Operation Sports

One-third of consumers reject AI on their devices, with most saying they simply don’t need it — latest report highlights privacy fears and potential costs among other real-world concerns

A report from consumer firm Circana has shown that two-thirds of those opposed to AI believe it isn't useful on their devices, while a third weren't interested at all in the technology.

Tom’s Hardware

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One-third of consumers don't want AI on their devices, report finds, and it's not because they don't understand it: They just don't need it

The problem with AI isn't that it's not been clearly explained. The problem is, it sucks.

PC Gamer

Death Standing becomes one of Xbox's most played games this week — and it's all thanks to Xbox Game Pass

The Director's Cut of Hideo Kojima's critically acclaimed Death Stranding hit Xbox Game Pass recently and has quickly become quite popular on the Xbox ecosystem because of it. Here's where it stands on the most popular Xbox games of January 2026

Windows Central

Battlefield 6 drops out of the top-10 most played console games in the U.S. — but Call of Duty is doing just fine

The latest player information for the U.S. shows that while Call of Duty is holding strong, Battlefield 6 continues to shed.

Windows Central

NBA 2K26 Leads Sports Games on Circana’s 2025 Sales Rankings

2K's basketball sim dominates other sports titles in the US!

Operation Sports

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‘An evolving era of play’: UK toy sales rise for first time since pandemic

Film and TV tie-ins, Lego sets and Toniebox speakers help push sales 6% higher in 2025, after five years of no growth

The Guardian - UK

Call of Duty continues to dominate US player rankings while Battlefield 6 slips further behind in the franchise rivalry

Battlefield 6 launched strong, but Call of Duty’s combined ecosystem continues to dominate US player charts.

Windows Central

Smile and spritz three times: What I learned working at a Macy's perfume counter

December is a big month for fragrance sales in the U.S. Market research firm Circana says one-quarter of annual sales of high-end perfumes, colognes and other scented beauty products happen then

The Independent UK

Sports Games Hold Firm as Fortnite Leads Weekly Player Engagement Charts

Sports games continue to occupy most spots on most-played lists.

Operation Sports

New data shows that only 1.6 million units of video game hardware were sold in the US in November, making it the worst month since 1995

Video game hardware and physical software sales just had their worst November in the United States since 1995, despite the holiday season.

TechRadar

Physical Video Game Copies Face Extinction Risk as Sales Hit Worst Month in Decades

Sales of physical video games have plunged after the market recorded its worst month in decades, raising fears that boxed copies could soon disappear.

International Business Times UK

Call of Duty: Black Ops 7 topped the US sales charts in November 2025 — but it's down compared to Black Ops 6

Call of Duty: Black Ops 7 is the best-selling game of November 2025 in the U.S, per Circana, but is down compared to 2024's Black Ops 6.

Windows Central

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GamesRadar

Game hardware is now $200 more expensive on average than it was in 2019, according to industry analyst: "It could potentially be catastrophic"

That's not good, is it?

Windows Central

No, it's not just Xbox, ALL video game console sales are massively down year-over-year — and it's going to get worse

New Circana data shows console sales are falling across Xbox, PlayStation, and Nintendo — driven by rising prices, weaker demand, and more factors.

Windows Central

Xbox did so badly on US Black Friday sales its SKUs were beaten by a console you've never heard of

Circana’s data shows a surprising top three for US Black Friday, with the NEX Playground outperforming established consoles and further highlighting Xbox's ongoing struggles.

The Independent UK

US retailers are about to see if Black Friday benefits from a holiday halo effect

Black Friday bargains no longer tempt people to leave Thanksgiving tables for midnight mall runs

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The Independent UK

Black Friday arrives with solid momentum despite tariffs and economic uncertainty

Black Friday may no longer be the retail bacchanalia of years past, but the event still has enough enthusiasts to make it the biggest single shopping day in the U.S.

PC Gamer

Call of Duty has been the biggest-selling shooter in the US since 2006, but that could soon change according to industry analyst: 'This part of the market hasn't been this competitive in 20 years'

Activision's shooter was last beaten at its own game in the US by the original Gears of War.

The Independent UK

Bible sales keep booming despite Americans’ shift away from religion

Trump earned more than $1.3 million last year for endorsing a patriotic Bible named for country singer Lee Greenwood’s song ‘God Bless the USA’

Operation Sports

Sports Titles Crowd the Top 10 as Battlefield 6 Takes Top Spots in October Sales

Despite Battlefield's domination, sports titles are still selling like hotcakes.

Windows Central

It's official: Battlefield 6 is the best-selling game of 2025, and holy smokes — it had the biggest launch month of any game in the past 3 years, too

Market research for October shows that Battlefield 6 is the best-selling game of 2025, and had a better launch month than any other in three years, too.

The Guardian - UK

‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’

Some of this year’s Christmas must-haves also expected to appeal to older generations

Evening Standard

Pigs, witches and fast cars – the toys tipped to be best sellers this Christmas

The DreamToys list is released as industry data revealed the UK toy market grew by 6% in value this year, the largest increase since 2020.

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