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The Latest Breaking News from Circana

Sports Titles Crowd the Top 10 as Battlefield 6 Takes Top Spots in October Sales

Despite Battlefield's domination, sports titles are still selling like hotcakes.

Operation Sports

It's official: Battlefield 6 is the best-selling game of 2025, and holy smokes — it had the biggest launch month of any game in the past 3 years, too

Market research for October shows that Battlefield 6 is the best-selling game of 2025, and had a better launch month than any other in three years, too.

Windows Central

‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’

Some of this year’s Christmas must-haves also expected to appeal to older generations

The Guardian - UK

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Peppa Pig, Wicked and Formula 1 among the toys predicted to be best-sellers this Christmas

The Independent UK

Pigs, witches and fast cars – the toys tipped to be best sellers this Christmas

The DreamToys list is released as industry data revealed the UK toy market grew by 6% in value this year, the largest increase since 2020.

Evening Standard

Pokémon Legends: Z-A physical launch sales in the US were the biggest for a new title since The Legend of Zelda: Tears of the Kingdom was released in 2023

Pokémon Legends: Z-A is the biggest physical game launch in the US since the release of The Legend of Zelda: Tears of the Kingdom in 2023.

TechRadar

Borderlands 4 smashes sales in the US, says analyst—it was the top dog in September, the fastest-selling entry in the series, and is already the 3rd most-bought game this year

Phat loot.

PC Gamer

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PS5 sales are looking good despite recent price hikes, officially overtaking the PS3 in lifetime sales in the US

The PlayStation 5 has officially outsold the PlayStation 3 in lifetime sales as of September 2025.

TechRadar

Xbox sales chart: Borderlands 4 takes the crown, Helldivers 2 proves it’s no fluke

Helldivers 2 has charted in the Xbox top five for two months straight, proving it is a commercial success beyond PlayStation despite early confusion over sales data. Its strong momentum highlights growing demand for Sony-published games on Xbox, especially with no Game Pass boost, and raises questions about whether Sony…

Windows Central

In just 5 years, the PS5 has outsold a full decade's worth of the PS3 in the US, even without a new Valkyria Chronicles, MotorStorm, or LittleBigPlanet

"So that's cool"

GamesRadar

Target Leads With Pokémon and Sports Card Sales Spike in 2025

Retail giants Target Corporation (NYSE:TGT) and Walmart Inc. (NYSE:WMT) are riding a massive boom in collectible trading cards, with Target projecting more than $1 billion in annual sales from the category.

Benzinga

Nintendo Switch 2 US sales data for its first three months is in, and it's outpacing the previous record set by PlayStation 4

The PlayStation 4 sold 2.2 million units in the US in its first three months - Nintendo Switch 2 has just beaten that record.

TechRadar

Ty Bouncers and food toys tipped to be must-have Christmas presents

Soft-toy collecting back in vogue for children and adults, says Hamleys

The Guardian - UK

Xbox sees multiple games in the top 20 bestsellers for August in the U.S. — while NBA 2K26 takes the top spot

The August 2025 sales charts from Circana show multiple Xbox games in the top 20 bestsellers for the U.S, while NBA 2K26 claimed the top spot.

Windows Central

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Destructoid

If you buy $150 Deluxe Editions and Pro consoles, you’re a whale just like mobile gamers

Never make fun of people buying stuff on Royal Match.

GamesRadar

Mario Kart 8 has outsold Mario Kart World for 2 months straight in the US, but since "over 80%" of Switch 2 owners already have World via console bundle, that "kind of makes it impossible" to outdo the 11-year series GOAT

Not even a new Mario Kart can stop 8's reign of sales supremacy

The Guardian - UK

He-Man poised to be next retro name to join UK toy ‘newstalgia’ trend

Films of old favourites help lift toy sales 8% this year, with 2026 Masters of the Universe movie tipped for similar

PC Gamer

Game Pass gets major price hike 'to offer more flexibility, choice, and value,' Microsoft says with a completely straight face

The once unbeatable deal is starting to look a little iffy.

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The Guardian - UK

Fun or frightful? Halloween Advent calendars hit the shelves

Retailers stock up on countdown gifts as Britain’s enthusiasm for (and spending on) spooky holiday grows

The Independent UK

Sales of this humble pantry staple are spiking – and what that means for America’s economy

Hamburger Helper – a boxed pasta dish launched in the economic turmoil of the early 70s – is back on the menu as the US economy falters

Benzinga

The Breakfast Battle: Convenience Stores Are Taking a Bite Out of Fast-Food Chains' Morning Revenues

Food-forward convenience stores are becoming a morning staple for a growing number of consumers, market research firm Circana finds.

Windows Central

Helldivers 2 performance on Xbox challenges fanboy assumptions — what’s behind the sales surge?

A disproportionately high attach rate and Xbox's long-established shooter-oriented audience may be contributing to Helldivers 2's PlayStation success story.

Windows Central

Xbox scores multiple top 10 hits while game subscription spending surges in July — but Nintendo still dominates hardware sales

Game subscription services in the U.S. are continuing to grow, per Circana's July 2025 figures, while several Xbox and Nintendo games have big debuts.

GamesRadar

Battlefield 6 beta beat Counter-Strike 2, Peak, Marvel Rivals, and Helldivers 2 to be the biggest game on Steam in North America, but it couldn't top Call of Duty on console

Battlefield 6 has some massive early interest

GamesRadar

As the industry waits for GTA 6 to land like a meteor, analyst highlights the widening gap in games: "The winners are winning bigger, and everyone else is scrambling for a smaller piece of the pie"

"That available pie for those titles and services that aren't the biggest in the market, that pie is shrinking"

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