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The Latest Breaking News from Circana

Xbox dominates April 2025 sales charts in the US as Oblivion Remastered sells far faster than the original game

The Elder Scrolls 4: Oblivion Remastered was the best-selling game of April 2025 in the U.S, per the latest Circana report.

Windows Central

Circana: Xbox may have finally seen some solid YoY hardware growth, both in units and retail sales

Finally, some good news for Xbox's hardware ecosystem. With the Nintendo Switch waning, Xbox Series X|S saw some green shoots ahead of full price rises.

Windows Central

How Trump’s trade war threw his and America’s toys out the pram

Parents have reacted with anger at his latest remarks

The Independent UK

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"We're in kind of unprecedented territory": Analyst says there's hope for a Switch 2 and GTA 6 bump, but "are you going to pick food, or are you going to pick a new game?"

"The biggest competition for Switch 2 is going to be Switch 2 supply and the tariffs," says Circana's Mat Piscatella

GamesRadar

Assassin's Creed Shadows is the best-selling game of March 2025 in the US

Assassin's Creed Shadows is the best-selling game of March 2025 in the U.S, according to the latest Circana sales data.

Windows Central

After 9 years in Wii U prison, sci-fi JRPG Xenoblade Chronicles X debuts as March's best-selling Switch game in the US, kicking Mario Kart 8 into second place

Xenoblade Chronicles X is finally getting the attention it deserves

GamesRadar

Book publishers see surging interest in the US Constitution and print new editions

The Declaration of Independence and the U.S. Constitution aren't only being read in classrooms these days

The Independent UK

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Assassin's Creed: Shadows has been the best-selling game in the US for each of its first 3 weeks on market

Ubisoft has a hit on its hands

GamesRadar

Monster Hunter Wilds is the best-selling game of February in the US, and it's already crossed another huge milestone

Monster Hunter Wilds is the best-selling game of February in the U.S, per Circana, and it's already taken the lead for the year overall.

Windows Central

Britons snacking less as they drift back to office after pandemic

People snacked at home on more than 15% fewer occasions in 2024 than in 2020 and are choosing healthier options

The Guardian - UK

Fortnite is the "biggest competitor" to any newly launched video game, says analyst

Speaking with Kinda Funny Games, Circana executive director and analyst Mat Piscatella noted that Fortnite is the biggest threat to any newly-launched game.

Windows Central

Call of Duty: Black Ops 6 tops the US sales charts for January, but Final Fantasy 7 Rebirth has a strong debut on PC

Call of Duty: Black Ops 6 is the best-selling game of January 2025 in the U.S, but Final Fantasy 7 Rebirth sees a huge sales surge thanks to its PC debut.

Windows Central

Celsius To Acquire Energy Drink Rival Alani Nu For $1.8 Billion; Stock Surges 21%

The purchase price consideration comprises $1,275 million of cash and a $25 million earn-out and $500 million (or approximately 22.5 million shares) of newly issued restricted shares of Celsius Holdings common stock, representing approximately 8.7% pro-forma ownership.

International Business Times

Breakfast is booming at US restaurants. Is it also contributing to high egg prices?

It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem

The Independent UK

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GamesRadar

Final Fantasy 7 Rebirth's Steam launch was "fantastic" analyst says after PC players sent the JRPG port flying to the US best-selling spot in the week of its release

That's across tracked digital and physical game sales

Windows Central

Marvel Rivals demonstrates clear success in a bleak gaming era

While many live service games are faltering or struggling to get off the ground, Marvel Rivals is a clear success.

Windows Central

Call of Duty: Black Ops 6 closes out December as the best-selling game of 2024 in the US

Call of Duty: Black Ops 6 closes out 2024 as the best-selling game of the year in the U.S.

The Guardian - UK

‘Pocket money’ toys costing less than £10 sell well as UK parents cut costs

Toy sales fell in 2024 but industry reports growth in ‘kidult’ collectors of expensive Lego building sets

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TechRadar

Nintendo Switch 2 will hit 4.3 million units sold in the US in its first year, according to analyst

Analyst expects PS5 to still outsell Nintendo Switch 2 in the US in 2025.

GamesRadar

Analyst predicts Switch 2 supply will struggle with "significant early demand surge," PS5 will still end up the best-selling hardware for US in 2025

Circana forecasts 4.3 million units Switch 2 units sold in the US by the end of the year

The Guardian - US

Once dismissed as frivolous, ‘romancelandia’ is getting political

Many in the romance book community have rallied voters through podcasts and phone banks – and joined school boards

Windows Central

Indiana Jones was the second best-selling game in the US its debut week, behind another Xbox property

Indiana Jones and the Great Circle sees solid sales debut in its first full week, reaching second place behind Call of Duty: Black Ops 6, another Microsoft-owned IP.

Windows Central

Call of Duty: Black Ops 6 tops November 2024 US sales, continues to boost Xbox Game Pass

Call of Duty: Black Ops 6 was the best-selling game of November 2024 in the U.S, per Circana, with the title also contributing to Xbox Game Pass growth.

Fortune

Lego is about more than just kids’ toys—its adult collectors are proving lucrative for the Danish company’s $9.7 billion in sales

In 2020, Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish toymaker.

Windows Central

Exclusive Xbox console games will be the exception rather than the rule moving forward — inside the risky strategy that will define Xbox's next decade

Microsoft's strategy has Xbox's core fans upset about the future of console hardware. Today, we're going to analyze the strategy that will define Xbox over the next decade, and settle its future once and for all.

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