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The Guardian - UK

Business

Zoe Wood Consumer affairs correspondent

‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’

Economy Lego DreamToys Elphaba Glinda United Kingdom Circana

Girl plays with the two dolls — Singing Elphaba and Glinda dolls inspired by the Wicked films are a top pick for Christmas lists. Photograph: James Manning/PA

There could be tug of war under the Christmas tree this year owing to the growing trend of adult toy collectors, a rundown of the season’s must-haves suggests.

Singing Wicked 2 dolls, manga-themed Lego, a Pokémon game and a mini-fridge playset are among the items on the annual DreamToys selection that experts say are as likely to feature on the wishlists of adults as children.

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