The Latest Breaking News from DreamToys

Dinos, diggers and fast cars – the toys tipped to be best sellers this Christmas

The DreamToys list features the toys, games and gadgets predicted to be most in demand this festive season. By Lisa Salmon.

The Independent UK · Nov 12, 2025

‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’

Some of this year’s Christmas must-haves also expected to appeal to older generations

The Guardian - UK · Nov 12, 2025

Pigs, witches and fast cars – the toys tipped to be best sellers this Christmas

The DreamToys list is released as industry data revealed the UK toy market grew by 6% in value this year, the largest increase since 2020.

Evening Standard · Nov 12, 2025

Barbie, ‘Beast Lab’ and digital pet set to be favourite Christmas toy buys

The industry is preparing for shoppers to spend over £1 billion on toys this festive season

Evening Standard · Nov 8, 2023

AI Pictionary and a ‘robo-dog’ make UK shops’ hottest Christmas toy lists

Retailers hope new version of top-selling board game plus Dog-E will help fuel festive sales recovery

The Guardian - UK · Nov 8, 2023

Barbie, ‘Beast Lab’ and digital pet set to be top-selling toys for Christmas

Figures show that UK consumers spend more than £1 billion on toys each Christmas,

The Independent UK · Nov 8, 2023

Toy experts unveil list of top 12 gifts to buy your children this Christmas - eight are under £35

The list, revealed by the Toy Retailers Association, includes Barbie dolls, Little Live Pets, PAW Patrol products and LEGO Star Wars - here are all the toys and their prices

Chronicle Live · Nov 9, 2022

These are the best toys to buy kids for Christmas – for any budget

Industry experts have picked out the gifts kids will absolutely love this year.

The Independent UK · Nov 9, 2022

Most popular toys for Christmas 2022 - and what kids really think of them

The top 12 must-have toys for Christmas 2022 have been unveiled today and we've spoken to kids (AKA the experts) to find out if they're actually worth the hype

Daily Mirror · Nov 9, 2022

Parents ‘don’t have to spend a fortune’ on toys this Christmas say retailers

Eight of the top 12 selections on the DreamToys list this festive season cost less than £35

Wales Online · Nov 9, 2022