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Evening Standard
Evening Standard
Business
Josie Clarke

Toy industry seeing ‘remarkable resurgence’ ahead of Christmas, figures show

DreamToys
The RealFX Disney Stitch Puppetronic, which is on the Toy Retailers Association’s DreamToys list of the 20 best-selling toys this Christmas. (Toy Retailers Association/PA) -

The UK toy industry is seeing a “remarkable resurgence” ahead of Christmas, driven by the “kidult” trend and nostalgia-fuelled buying, figures suggest.

They come as the Toy Retailers Association released its annual DreamToys list of the 20 predicted top sellers this Christmas, ranging in price from a £9.99 sticker book to the £79.99 FurReal Peanut the Playful Monkey toy.

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