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The Guardian - UK

Business

Zoe Wood

Lively guinea pig and giraffe toys flagged as ‘Christmas bestsellers’

DreamToys TRA Jill Mead Lego

The Mama Surprise guinea pig, with babies, on show at DreamToys’ event in London this November. — The Mama Surprise guinea pig, with babies, on show at DreamToys’ event in London this November. Photograph: Jill Mead/The Guardian

An interactive guinea pig which has babies and a “booty shaking” disco giraffe are predicted to be among the bestselling toys this Christmas as retailers battle for custom with toy ranges tailored to suit “every budget”.

With the cost of living crisis looming large, the DreamToys list drawn up by the Toy Retailers Association (TRA), features a selection of cheaper toys this year, with eight of the top 12 under £35. The cheapest item on the list is an £8 Squishmallow, a cuddly toy expected to be a popular stocking filler.

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