The Latest Breaking News from Circana

Game Pass gets major price hike 'to offer more flexibility, choice, and value,' Microsoft says with a completely straight face

The once unbeatable deal is starting to look a little iffy.

PC Gamer · Oct 1, 2025

Fun or frightful? Halloween Advent calendars hit the shelves

Retailers stock up on countdown gifts as Britain’s enthusiasm for (and spending on) spooky holiday grows

The Guardian - UK · Sep 27, 2025

Sales of this humble pantry staple are spiking – and what that means for America’s economy

Hamburger Helper – a boxed pasta dish launched in the economic turmoil of the early 70s – is back on the menu as the US economy falters

The Independent UK · Sep 22, 2025

As the industry waits for GTA 6 to land like a meteor, analyst highlights the widening gap in games: "The winners are winning bigger, and everyone else is scrambling for a smaller piece of the pie"

"That available pie for those titles and services that aren't the biggest in the market, that pie is shrinking"

GamesRadar · Aug 11, 2025

UK toy sales rise as nostalgic adults turn to Pokémon and Lego

Increase of 8% this year in line with ‘strong rebound’ in global market, data shows

The Guardian - UK · Aug 11, 2025

New study shows that Gen Z is spending way less money on videogames than older gamers

Young people can't even afford gaming anymore.

PC Gamer · Aug 10, 2025

Analyst says stumbles like Monster Hunter Wilds' PC fiasco are only getting uglier with intense competition: "A prominent streamer or YouTuber can single-handedly, by showing one screenshot, really impact what the perception of a game is"

"Wilds is a very interesting case, because the fan base was so enthusiastic, so dedicated, so loyal, that they really showed up day one"

GamesRadar · Aug 1, 2025

New data shows Xbox is utterly dominating PlayStation's storefront — accounting for 60% of the Q2 top 10 game sales spots

Imagine this scenario a few years ago. It's no longer PlayStation, but Xbox itself that is now the biggest sales force on Sony's own console ecosystem.

Windows Central · Jul 30, 2025

As Nintendo Switch 2 breaks records, game subscription spending hits another all-time high in the US — boding well for Xbox Game Pass?

As the Nintendo Switch 2 dominates hardware sales in June, video game subscription spending is continuing to rise, per Circana.

Windows Central · Jul 23, 2025

Game subscription spending hits an all-time high in the US — does it bode well for Xbox Game Pass?

Video game subscription spending reached an all-time high in the U.S. during May 2025. That's according to Circana executive director and analyst Mat Piscatella.

Windows Central · Jul 9, 2025