The Latest Breaking News from Circana

Xbox scores multiple top 10 hits while game subscription spending surges in July — but Nintendo still dominates hardware sales

Game subscription services in the U.S. are continuing to grow, per Circana's July 2025 figures, while several Xbox and Nintendo games have big debuts.

Windows Central · Aug 29, 2025

Battlefield 6 beta beat Counter-Strike 2, Peak, Marvel Rivals, and Helldivers 2 to be the biggest game on Steam in North America, but it couldn't top Call of Duty on console

Battlefield 6 has some massive early interest

GamesRadar · Aug 25, 2025

As the industry waits for GTA 6 to land like a meteor, analyst highlights the widening gap in games: "The winners are winning bigger, and everyone else is scrambling for a smaller piece of the pie"

"That available pie for those titles and services that aren't the biggest in the market, that pie is shrinking"

GamesRadar · Aug 11, 2025

As Nintendo Switch 2 breaks records, game subscription spending hits another all-time high in the US — boding well for Xbox Game Pass?

As the Nintendo Switch 2 dominates hardware sales in June, video game subscription spending is continuing to rise, per Circana.

Windows Central · Jul 23, 2025

Game subscription spending hits an all-time high in the US — does it bode well for Xbox Game Pass?

Video game subscription spending reached an all-time high in the U.S. during May 2025. That's according to Circana executive director and analyst Mat Piscatella.

Windows Central · Jul 9, 2025

Nintendo Switch 2 beats PS4 to set sales record in the US with Mario Kart World, Cyberpunk 2077, and Zelda: Tears of the Kingdom as its best-selling games

79% of buyers also picked up Mario Kart World

GamesRadar · Jun 14, 2025

Xbox dominates April 2025 sales charts in the US as Oblivion Remastered sells far faster than the original game

The Elder Scrolls 4: Oblivion Remastered was the best-selling game of April 2025 in the U.S, per the latest Circana report.

Windows Central · May 21, 2025

Circana: Xbox may have finally seen some solid YoY hardware growth, both in units and retail sales

Finally, some good news for Xbox's hardware ecosystem. With the Nintendo Switch waning, Xbox Series X|S saw some green shoots ahead of full price rises.

Windows Central · May 21, 2025

How Trump’s trade war threw his and America’s toys out the pram

Parents have reacted with anger at his latest remarks

The Independent UK · May 9, 2025

"We're in kind of unprecedented territory": Analyst says there's hope for a Switch 2 and GTA 6 bump, but "are you going to pick food, or are you going to pick a new game?"

"The biggest competition for Switch 2 is going to be Switch 2 supply and the tariffs," says Circana's Mat Piscatella

GamesRadar · Apr 30, 2025