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Windows Central
Windows Central
Technology
Jez Corden

Circana: Xbox may have finally seen some solid YoY hardware growth, both in units and retail sales

Xbox Circana Microsoft Mat Piscatella Bluesky PlayStation Sony
Xbox Series X, Series S.

Xbox is quite notoriously in something of a transitionary phase right now.

Microsoft has doubled down on putting its Xbox "exclusives" onto other platforms, including arch rival PlayStation. Sony is maintaining its strategy of software exclusive to attract new players, with titles like Stellar Blade, Black Myth Wukong, and others skipping Xbox thanks to favorable deals with the big #1. Microsoft has landed some of its own timed exclusives, helping developers like GSC Game World on STALKER 2, but the bulk of Xbox's strategy revolves around value with Xbox Game Pass.

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