Canadians of a certain age will likely recall the Friendly Giant urging them to "look up—way up" at the beginning of each of his children's television adventures. I thought of those words today in the wake of Microsoft's announcement of an overhaul of its Game Pass program, which among other things is now a whole lot more expensive than it used to be.
In an announcement reminiscent of Phil Spencer's comments about how great things are looking at Xbox as the company laid off 9,000 people, the Xbox team said "creator participation and player engagement in Game Pass are at an all-time high." But, it continued, "we have the opportunity for Game Pass to help more players find the creators and games they love."
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