Hold the biscuits, popcorn and chocolate and hand out the rice cakes, apples and halloumi, the UK is cutting back on snacks and shifting to healthier options amid tighter budgets and bulging waistlines.
Britons had a snack at home on more than 15% fewer occasions in 2024 than in 2020 – as a boom in self-treating during the pandemic lockdowns subsided, according to the retail market analysts Kantar. Even when snacking on the go is included, we are munching about 2% less than during the pandemic and even a bit less than before Covid reshaped our lives.
