It is easy to point the finger at Xbox lately, and sometimes for good reason. Online discourse often centres on the brand. November 2025, however, tells a slightly different story, with data pointing to a market-wide downturn affecting every major console platform, not just Xbox.
Circana, which regularly tracks and reports on industry sales, recently published figures showing total U.S. game spending fell 4% year over year to $5.9 billion. That decline spans hardware, software, and accessories, rather than being isolated to one segment.
