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The Latest Breaking News from Circana

Ty Bouncers and food toys tipped to be must-have Christmas presents

Soft-toy collecting back in vogue for children and adults, says Hamleys

The Guardian - UK

Xbox sees multiple games in the top 20 bestsellers for August in the U.S. — while NBA 2K26 takes the top spot

The August 2025 sales charts from Circana show multiple Xbox games in the top 20 bestsellers for the U.S, while NBA 2K26 claimed the top spot.

Windows Central

If you buy $150 Deluxe Editions and Pro consoles, you’re a whale just like mobile gamers

Never make fun of people buying stuff on Royal Match.

Destructoid

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Mario Kart 8 has outsold Mario Kart World for 2 months straight in the US, but since "over 80%" of Switch 2 owners already have World via console bundle, that "kind of makes it impossible" to outdo the 11-year series GOAT

Not even a new Mario Kart can stop 8's reign of sales supremacy

GamesRadar

He-Man poised to be next retro name to join UK toy ‘newstalgia’ trend

Films of old favourites help lift toy sales 8% this year, with 2026 Masters of the Universe movie tipped for similar

The Guardian - UK

Game Pass gets major price hike 'to offer more flexibility, choice, and value,' Microsoft says with a completely straight face

The once unbeatable deal is starting to look a little iffy.

PC Gamer

Fun or frightful? Halloween Advent calendars hit the shelves

Retailers stock up on countdown gifts as Britain’s enthusiasm for (and spending on) spooky holiday grows

The Guardian - UK

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Sales of this humble pantry staple are spiking – and what that means for America’s economy

Hamburger Helper – a boxed pasta dish launched in the economic turmoil of the early 70s – is back on the menu as the US economy falters

The Independent UK

The Breakfast Battle: Convenience Stores Are Taking a Bite Out of Fast-Food Chains' Morning Revenues

Food-forward convenience stores are becoming a morning staple for a growing number of consumers, market research firm Circana finds.

Benzinga

Helldivers 2 performance on Xbox challenges fanboy assumptions — what’s behind the sales surge?

A disproportionately high attach rate and Xbox's long-established shooter-oriented audience may be contributing to Helldivers 2's PlayStation success story.

Windows Central

Xbox scores multiple top 10 hits while game subscription spending surges in July — but Nintendo still dominates hardware sales

Game subscription services in the U.S. are continuing to grow, per Circana's July 2025 figures, while several Xbox and Nintendo games have big debuts.

Windows Central

Battlefield 6 beta beat Counter-Strike 2, Peak, Marvel Rivals, and Helldivers 2 to be the biggest game on Steam in North America, but it couldn't top Call of Duty on console

Battlefield 6 has some massive early interest

GamesRadar

As the industry waits for GTA 6 to land like a meteor, analyst highlights the widening gap in games: "The winners are winning bigger, and everyone else is scrambling for a smaller piece of the pie"

"That available pie for those titles and services that aren't the biggest in the market, that pie is shrinking"

GamesRadar

UK toy sales rise as nostalgic adults turn to Pokémon and Lego

Increase of 8% this year in line with ‘strong rebound’ in global market, data shows

The Guardian - UK

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PC Gamer

New study shows that Gen Z is spending way less money on videogames than older gamers

Young people can't even afford gaming anymore.

GamesRadar

Analyst says stumbles like Monster Hunter Wilds' PC fiasco are only getting uglier with intense competition: "A prominent streamer or YouTuber can single-handedly, by showing one screenshot, really impact what the perception of a game is"

"Wilds is a very interesting case, because the fan base was so enthusiastic, so dedicated, so loyal, that they really showed up day one"

Windows Central

New data shows Xbox is utterly dominating PlayStation's storefront — accounting for 60% of the Q2 top 10 game sales spots

Imagine this scenario a few years ago. It's no longer PlayStation, but Xbox itself that is now the biggest sales force on Sony's own console ecosystem.

Windows Central

As Nintendo Switch 2 breaks records, game subscription spending hits another all-time high in the US — boding well for Xbox Game Pass?

As the Nintendo Switch 2 dominates hardware sales in June, video game subscription spending is continuing to rise, per Circana.

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news in one place.

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Windows Central

Game subscription spending hits an all-time high in the US — does it bode well for Xbox Game Pass?

Video game subscription spending reached an all-time high in the U.S. during May 2025. That's according to Circana executive director and analyst Mat Piscatella.

GamesRadar

Nintendo Switch 2 beats PS4 to set sales record in the US with Mario Kart World, Cyberpunk 2077, and Zelda: Tears of the Kingdom as its best-selling games

79% of buyers also picked up Mario Kart World

Windows Central

Xbox dominates April 2025 sales charts in the US as Oblivion Remastered sells far faster than the original game

The Elder Scrolls 4: Oblivion Remastered was the best-selling game of April 2025 in the U.S, per the latest Circana report.

Windows Central

Circana: Xbox may have finally seen some solid YoY hardware growth, both in units and retail sales

Finally, some good news for Xbox's hardware ecosystem. With the Nintendo Switch waning, Xbox Series X|S saw some green shoots ahead of full price rises.

The Independent UK

How Trump’s trade war threw his and America’s toys out the pram

Parents have reacted with anger at his latest remarks

GamesRadar

"We're in kind of unprecedented territory": Analyst says there's hope for a Switch 2 and GTA 6 bump, but "are you going to pick food, or are you going to pick a new game?"

"The biggest competition for Switch 2 is going to be Switch 2 supply and the tariffs," says Circana's Mat Piscatella

Windows Central

Assassin's Creed Shadows is the best-selling game of March 2025 in the US

Assassin's Creed Shadows is the best-selling game of March 2025 in the U.S, according to the latest Circana sales data.

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