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The Latest Breaking News from Circana

The Breakfast Battle: Convenience Stores Are Taking a Bite Out of Fast-Food Chains' Morning Revenues

Food-forward convenience stores are becoming a morning staple for a growing number of consumers, market research firm Circana finds.

Benzinga

Helldivers 2 performance on Xbox challenges fanboy assumptions — what’s behind the sales surge?

A disproportionately high attach rate and Xbox's long-established shooter-oriented audience may be contributing to Helldivers 2's PlayStation success story.

Windows Central

Xbox scores multiple top 10 hits while game subscription spending surges in July — but Nintendo still dominates hardware sales

Game subscription services in the U.S. are continuing to grow, per Circana's July 2025 figures, while several Xbox and Nintendo games have big debuts.

Windows Central

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Battlefield 6 beta beat Counter-Strike 2, Peak, Marvel Rivals, and Helldivers 2 to be the biggest game on Steam in North America, but it couldn't top Call of Duty on console

Battlefield 6 has some massive early interest

GamesRadar

As the industry waits for GTA 6 to land like a meteor, analyst highlights the widening gap in games: "The winners are winning bigger, and everyone else is scrambling for a smaller piece of the pie"

"That available pie for those titles and services that aren't the biggest in the market, that pie is shrinking"

GamesRadar

UK toy sales rise as nostalgic adults turn to Pokémon and Lego

Increase of 8% this year in line with ‘strong rebound’ in global market, data shows

The Guardian - UK

New study shows that Gen Z is spending way less money on videogames than older gamers

Young people can't even afford gaming anymore.

PC Gamer

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Analyst says stumbles like Monster Hunter Wilds' PC fiasco are only getting uglier with intense competition: "A prominent streamer or YouTuber can single-handedly, by showing one screenshot, really impact what the perception of a game is"

"Wilds is a very interesting case, because the fan base was so enthusiastic, so dedicated, so loyal, that they really showed up day one"

GamesRadar

New data shows Xbox is utterly dominating PlayStation's storefront — accounting for 60% of the Q2 top 10 game sales spots

Imagine this scenario a few years ago. It's no longer PlayStation, but Xbox itself that is now the biggest sales force on Sony's own console ecosystem.

Windows Central

As Nintendo Switch 2 breaks records, game subscription spending hits another all-time high in the US — boding well for Xbox Game Pass?

As the Nintendo Switch 2 dominates hardware sales in June, video game subscription spending is continuing to rise, per Circana.

Windows Central

Game subscription spending hits an all-time high in the US — does it bode well for Xbox Game Pass?

Video game subscription spending reached an all-time high in the U.S. during May 2025. That's according to Circana executive director and analyst Mat Piscatella.

Windows Central

Nintendo Switch 2 beats PS4 to set sales record in the US with Mario Kart World, Cyberpunk 2077, and Zelda: Tears of the Kingdom as its best-selling games

79% of buyers also picked up Mario Kart World

GamesRadar

Xbox dominates April 2025 sales charts in the US as Oblivion Remastered sells far faster than the original game

The Elder Scrolls 4: Oblivion Remastered was the best-selling game of April 2025 in the U.S, per the latest Circana report.

Windows Central

Circana: Xbox may have finally seen some solid YoY hardware growth, both in units and retail sales

Finally, some good news for Xbox's hardware ecosystem. With the Nintendo Switch waning, Xbox Series X|S saw some green shoots ahead of full price rises.

Windows Central

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The Independent UK

How Trump’s trade war threw his and America’s toys out the pram

Parents have reacted with anger at his latest remarks

GamesRadar

"We're in kind of unprecedented territory": Analyst says there's hope for a Switch 2 and GTA 6 bump, but "are you going to pick food, or are you going to pick a new game?"

"The biggest competition for Switch 2 is going to be Switch 2 supply and the tariffs," says Circana's Mat Piscatella

Windows Central

Assassin's Creed Shadows is the best-selling game of March 2025 in the US

Assassin's Creed Shadows is the best-selling game of March 2025 in the U.S, according to the latest Circana sales data.

GamesRadar

After 9 years in Wii U prison, sci-fi JRPG Xenoblade Chronicles X debuts as March's best-selling Switch game in the US, kicking Mario Kart 8 into second place

Xenoblade Chronicles X is finally getting the attention it deserves

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The Independent UK

Book publishers see surging interest in the US Constitution and print new editions

The Declaration of Independence and the U.S. Constitution aren't only being read in classrooms these days

GamesRadar

Assassin's Creed: Shadows has been the best-selling game in the US for each of its first 3 weeks on market

Ubisoft has a hit on its hands

Windows Central

Monster Hunter Wilds is the best-selling game of February in the US, and it's already crossed another huge milestone

Monster Hunter Wilds is the best-selling game of February in the U.S, per Circana, and it's already taken the lead for the year overall.

The Guardian - UK

Britons snacking less as they drift back to office after pandemic

People snacked at home on more than 15% fewer occasions in 2024 than in 2020 and are choosing healthier options

Windows Central

Fortnite is the "biggest competitor" to any newly launched video game, says analyst

Speaking with Kinda Funny Games, Circana executive director and analyst Mat Piscatella noted that Fortnite is the biggest threat to any newly-launched game.

Windows Central

Call of Duty: Black Ops 6 tops the US sales charts for January, but Final Fantasy 7 Rebirth has a strong debut on PC

Call of Duty: Black Ops 6 is the best-selling game of January 2025 in the U.S, but Final Fantasy 7 Rebirth sees a huge sales surge thanks to its PC debut.

International Business Times

Celsius To Acquire Energy Drink Rival Alani Nu For $1.8 Billion; Stock Surges 21%

The purchase price consideration comprises $1,275 million of cash and a $25 million earn-out and $500 million (or approximately 22.5 million shares) of newly issued restricted shares of Celsius Holdings common stock, representing approximately 8.7% pro-forma ownership.

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