It's not uncommon to hear executives at AI companies and other such boosters say that the public has been slow to embrace the glories of AI because they just don't understand it. A new report by consumer research firm Circana suggests that's actually not the case, however, finding that among people who don't want AI on their devices, nearly two-thirds say their stuff works fine as it is—they just don't need it.
Another 59% of no-AI respondents said they're not interested in embracing the tech because of privacy concerns—very valid—while 43% simply aren't interested in paying more to have the tech on their devices, most commonly smartphones. Only 15% of respondents said they weren't interested in AI-enabled devices because the technology seems too complicated.
