There is a disconnect between the enthusiasm for AI among the companies pushing its development and the general public at large, but it isn’t just scepticism that’s fueling it. In news that might not be entirely surprising, a new report by the consumer research firm Circana has found that, while most consumers now know what AI is, two-thirds of those opposed to it don’t believe it’s needed on their devices at all.
That’s despite a big push to put AI-powered capabilities onto our devices. For instance, the integration of Microsoft Copilot into Windows has continued apace, with new Windows laptops now shipping with a specialist Copilot key for quick access to its AI assistant. AI functionality has been spotted in almost every major consumer electronic device category available to date.
