Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Business
Erin Keller

Walmart redesigns its Great Value brand for first time in 10 years to reflect changing shopping habits

Walmart is giving its Great Value brand a makeover, marking the biggest update to the private-label line in more than a decade as it tries to modernize how the budget grocery staple looks and feels both in stores and online.

The changes will affect nearly 10,000 food and household products, with a gradual rollout planned over the next two years. Customers will first see the updated packaging on salty snack products, Walmart said in a news release Wednesday.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.