Hasbro has always been synonymous with the toys that define childhood. But in its second century in business, the maker of Mr. Potato Head, G.I. Joe, and My Little Pony is diversifying away from toys—and away from its longtime target demographic of children.
CEO Chris Cocks, appointed in 2022, is refashioning the company into one that gets most of its sales from card games and bets heavily on demand from grownups, or—as Cocks calls them—“kidults.”
