Starbucks, Sephora, and Ulta Beauty are bedazzling their social media feeds, and it’s all in a bid to win over customers embracing the analog economy. Social media users have spent the last month meticulously gluing rhinestones to everyday objects, including coffee cups, skincare, phone cases, and even puppies.
Perhaps the biggest example came earlier this month, when Kylie Jenner posted an Instagram carousel of her 29th birthday party. Jenner, known for splashing out on lavish events, turned to colorful rhinestone decor to celebrate the milestone, and even plastered gemstones across plastic cups and one of her two birthday cakes.
