The Latest Breaking News from Julia Goldin

Brick by brick: How LEGO is hooking adults on its sets

LEGO offers 225 adult-friendly building sets

The Independent UK · Oct 19

'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

Euronews · Jun 26

LEGO's Julia Goldin named first-ever European CMO of the Year at Cannes Lions

Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.

Euronews · Jun 23

LEGO to release F1 Academy car, field team on 2026 grid

LEGO and F1 Academy sign a landmark deal including a branded car on 2026 grid and a miniature model

Autosport · Nov 20, 2025

Aliens, rovers and energy crystals: How Lego's obsession with detail has kept fans hooked for 92 years and helped it outperform other toys

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a look at how the Danish company approaches the challenge, one brick at a time.

Fortune · Apr 2, 2025

Lego to launch 1,600 piece Oracle Red Bull F1 car with ‘2-speed gearbox and V6 engine’

Their new product is only a small part of a larger strategy

The Independent UK · Nov 30, 2024

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.

Fortune · Nov 26, 2024

Aliens, rovers and energy crystals: How Lego's obsession with detail has kept fans hooked for 92 years and helped it outperform other toys

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a look at how the Danish company approaches the challenge, one brick at a time.

Fortune · Aug 25, 2024

Epic Games, Lego Join Forces For Latest 'Fortnite' Game

Toy giant Lego and videogame leader Epic Games joined forces Thursday to launch "Lego Fortnite" in a bid to grow a platform already used by hundreds of millions of people.

International Business Times · Dec 7, 2023