Opening a Lego set can feel equal parts overwhelming and exciting. With numerous bricks and tiny details laced into each element found in a box, the eagerness to build brick castles, rocket ships, city skylines, and more has attracted kids in droves for 92 years.
Few companies have been able to replicate Lego’s success thus far. Its toys span generations, from adult hobbyists reconnecting with their favorite toys to the next generation.
