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The Independent UK
The Independent UK
Business
J.R. Duren

Brick by brick: How LEGO is hooking adults on its sets

Lego Julia Goldin Olivia Rodrigo Circana Wall Street Journal

Business is booming at LEGO thanks to an unexpected group of buyers.

The Danish toymaker saw global revenue soar by 21 percent from June to August after posting a 12-percent gain this year overall, and the company attributes some of that growth to adults buying LEGO sets for themselves.

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