Fan focus takes centre stage as Las Vegas hosts first F1 Business Summit The first F1 Business Summit has taken place in Las Vegas Autosport · Nov 21, 2025
Why F1's commercial boom "can't be taken for granted" With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening commercial reservoir during the week of the British Grand Prix. Autosport · Jul 18, 2025
JA on F1 podcast: The chase for power and money in F1 - two perspectives As Chief Commercial Officer of F1 and CEO of the Las Vegas Grand Prix, Emily Prazer is responsible for bringing billions of dollars of revenue into the series. She tells us her plans to make Vegas bigger and better this year and reveals its economic impact. Autosport · Jul 16, 2025
How LEGO reimagined the F1 British GP trophy out of bricks It was always going to be difficult for LEGO to top its Miami Grand Prix pre-race parade, where it built drivable replicas of all 10 Formula 1 cars and put them in the hands of the best drivers in the world. Motorsport · Jul 6, 2025
The Brick Awards: How F1 and LEGO came together for an iconic British GP podium moment It was always going to be difficult for LEGO to top its Miami Grand Prix pre-race parade, where it built drivable replicas of all 10 Formula 1 cars and put them in the hands of the best drivers in the world. Autosport · Jul 6, 2025
From $50 to $25,000: Ticket options expanded for F1's Las Vegas Grand Prix New ticketing options have been announced for the 2025 Formula 1 Las Vegas Grand Prix, with the cheapest entry now down to $50 as Nevada locals are also given a priority booking window. Motorsport · Mar 11, 2025
Ticket options expanded for the Las Vegas Grand Prix to make the F1 race more accessible New ticketing options have been announced for the 2025 Formula 1 Las Vegas Grand Prix, with the cheapest entry now down to $50 as Nevada locals are also given a priority booking window. Autosport · Mar 11, 2025
Levelling up – how Formula 1's global audience is opening the door to new partnerships In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in recent years looking to expand their appeal. Autosport · Dec 28, 2024
Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following. Fortune · Nov 26, 2024
Las Vegas GP organisers play down future F1 sprint race There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format. Autosport · Nov 13, 2024
Las Vegas organisers play down future Formula 1 sprint race There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format. Motorsport · Nov 13, 2024
Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race The Ferrari Challenge has been added to the schedule for this year’s Formula 1 Las Vegas Grand Prix, while an ice rink will also be installed on top of the Paddock Club. Autosport · Sep 4, 2024
F1 Exhibition set for London launch Formula 1 is coming to London with its touring exhibition set to launch in the capital of the United Kingdom on 23 August, 2024. Autosport · Jun 18, 2024
Why Las Vegas is not sitting on its laurels despite year one F1 success Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the huge hype. Motorsport · Jun 1, 2024
Autosport · Jun 1, 2024 Why Las Vegas isn't sitting on its laurels despite year one F1 success Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the anticipation.
The Guardian - UK · Nov 12, 2023 Formula One gambles on Las Vegas spectacular to break US market Organisers of the first grand prix in Sin City for more than 40 years vow to stage an unmissable event to rival the Super Bowl