Relevance, authenticity and being ‘always on’ communicating with fans were the buzzwords as Las Vegas hosted the first ever F1 Business Summit on the eve of the Grand Prix. There was even a glimpse into a future where Formula 1 teams would replace wind tunnels with a digital twin of their race car.
The event, in the self-styled capital of entertainment and sport, featured a broad array of speakers from F1, Liberty Media, sponsors and licencing partners as well as representatives of other sports, like the Women’s’ NBA and the NFL.
