With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening commercial reservoir during the week of the British Grand Prix.
Given her role within F1, Emily Prazer would have been delighted to see the series “out-activate” Wimbledon, with the famous grass court tennis tournament taking place at the same time, just down the road in central London.
