Console sales aren't looking too hot right now, at least going by numbers from the good ol' US of A. According to analyst figures, the amount shifted in July 2026 reached a low for the month not seen since 2020 – ooft.
These numbers come from Mat Piscatella, senior director and video game business advisor at Circana, who did his usual monthly round-up of industry figures. Circana's data indicates the overall spending on hardware took another hit, bringing numbers comparable to those of six years ago, as he writes: "Hardware spending fell to a July low not seen since 2020."
