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International Business Times UK
International Business Times UK
Kenneth Axl

Crumbl Faces 'Fading Novelty' and GLP-1 Snack Shifts as Sales Fall and Store Closures Mount in 2026

Crumbl sales slump and store closures deepen as GLP-1 drugs curb sweet cravings (Credit: Missvain, CC BY 4.0 , via Wikimedia Commons)

Crumbl has shut at least 57 stores across the United States so far in 2026 as sales fall and franchisees come under strain, according to a comparison of the cookie chain's current store locator with archived versions.

For context, an internal Crumbl document obtained by Restaurant Business shows August sales were 70 per cent lower than two years earlier. Separately, Placer.ai data shows foot traffic at more than 1,000 Crumbl locations fell 32 per cent year over year.

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