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The Latest Breaking News from Crumbl

‘Take time in quiet’: Melinda French Gates says to spend at least 10 minutes a day on self-care

The philanthropist said dedicating time to her well being everyday is what helps her process difficult transitions.

Fortune · Aug 21

Crumbl CEO says he shuts shop on Sundays and prioritizes game nights with his 7 kids in pursuit of balance: Life can’t be ‘just go, go, go’

Crumbl cofounder Jason McGowan says his Mormon faith isn't the only reason his $1 billion-a-year cookie empire shuts down on Sundays—it's also about work-life balance.

Fortune · Aug 2

North Carolina customer sees Crumbl Cookies employees turning kitchen into ‘beauty salon’: ‘Why did either one of them think this is okay?’

Crumbl took immediate action.

We Got This Covered · Jul 25

From analysis to the latest developments in health,
read the most diverse news in one place.

Miami man goes to Crumbl. Then he catches a worker doing something that changes his mind about eating there: ‘Insomnia cookies would never’

A Crumbl Cookies shopper in Miami noticed a potential health hazard that’s making him reconsider the company’s soft, tear-apart treats.

The Mary Sue · Jan 19

‘That ain’t no Dubai chocolate that’s goodbye chocolate’: Woman finds chocolate at Dollar Tree. But not everyone’s on board

Dubai chocolate at Dollar Tree? The internet immediately said, “Be serious.” A Dollar Tree employee went viral after showing how shoppers could score Dubai chocolate for cheap. However, viewers are highly skeptical. Between the side-eye over the price, the skepticism about the taste, and one commenter dubbing it “goodbye chocolate,”…

The Mary Sue · Dec 19, 2025

Crumbl Cookies CEO Is Going All Out to Keep Kalani Sitake at BYU Amid Penn State Rumors

Penn State is reportedly focusing its coaching search on BYU’s Kalani Sitake, but Crumbl Cookies CEO and BYU donor Jason McGowan is going all out to keep the coach in Provo, Utah.

Sports Illustrated · Dec 2, 2025

Martha Stewart Crumbl Secret Recipe? Fans Think Her Classic Desserts Inspired the Brand's Latest Viral Flavors

Crumbl Cookies partners with Martha Stewart for a limited-edition dessert menu that fans say mirrors her classic recipes and signature baking style.

International Business Times UK · Nov 3, 2025

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Crumbl Cookie CEO Sawyer Hemsley Comes Out As Gay After Viral TikTok Rumours

Crumbl Cookie is at the centre of much online chatter, courtesy of an uber-viral rumour about its co-founder, Sawyer Hemsley.

Pedestrian.tv · Aug 28, 2025

Executive at $1 Billion Cookie Empire Comes Out as Gay: 'I Want to Share It in My Own Words'

Crumbl Cookies co-founder Sawyer Hemsley has come out as gay, confronting social media speculation and emphasising authenticity as he continues to help lead the £790m ($1bn) cookie empire.

International Business Times UK · Aug 26, 2025

Ten Photos of Sawyer Hemsley, Crumbl Cookies Co-Founder, Amid Public Coming Out as Gay

Hemsley publicly comes out as gay in an Instagram post, addressing months of online speculation

International Business Times UK · Aug 26, 2025

Does Sawyer Hemsley Have a Wife? The Truth Behind the Speculation After the Crumbl Cookie CEO Comes Out Gay

Crumbl Cookie CEO Sawyer Hemsley confirms he is gay as searches surge over whether he has a wife. Here's what we know about the speculation.

International Business Times UK · Aug 26, 2025

‘Really did me dirty’: Minnesota woman orders the new Dubai brownie from Crumbl for her birthday. Then she opens up the container

If you’ve been on social media, you may have noticed Dubai Chocolate taking it by storm. Although exclusive to Dubai, there are variations of the chocolate in the United States. Because it’s rich in milk chocolate stuffed with pistachios and knafeh (crispy shredded phyllo pastry), it became a viral sensation…

The Mary Sue · Aug 21, 2025

Taylor Swift’s new album sparks the hottest branding trend of 2025

She’s a marketing master.

Creative Bloq · Aug 15, 2025

‘Don’t ever try me’: Uber Eats customer buys Crumbl for friend. Then the worker takes the cookies for herself—and Uber is on her side

An Uber Eats driver kept the Crumbl cookies a customer ordered for their friend. The company is reportedly taking the driver’s side.

The Mary Sue · Aug 2, 2025

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The Mary Sue · Jun 2, 2025

‘I have had the worst day of my life as a business owner’: Alabama woman runs a lash, brows salon. Then she gets threatened by Crumbl cookies

A mom and small business owner has been left “distraught” after her interaction with the supposed “owner” of Crumbl cookies.

The Mary Sue · May 22, 2025

‘The Nothing Bundt Cake method’: Amazon driver shares how delivery drivers can get Nothing Bundt Cakes for free

Many customers leave out little treats for their Amazon delivery drivers, but did you know companies treat drivers, too? That’s what one Amazon driver is saying about bakery Nothing Bundt Cakes.

Latin Times · Apr 22, 2025

Crumbl Founder Taste Tests Kardashian Flourless Cake, Internet Goes Wild at His Reaction: 'I Know a Lie When I See One'

The founder of Crumbl Cookies made an appearance in an unconvincing taste test video to promote the company's collaboration with the Kardashian-Jenner family.

Bored Panda · Apr 13, 2025

“Not A Good Look For Your Brand”: Crumbl’s Kardashian Campaign Sparks Backlash From Loyal Fans

"They're all on Ozempic anyway."

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Salon · Feb 14, 2025

Crumbl celebrates Valentine's Day

The new box, which is only temporary, is a "bold red" color and will be sold at all locations while supplies last

Salon · Jan 1, 2025

The cult of Crumbl

To eat or not to eat, that is the question

Pedestrian.tv · Oct 7, 2024

The Real Crumbl Cookies Are Coming To Australia — So Was The Viral Drama A Publicity Stunt?

Maybe this really is how the cookie crumbles?

Pedestrian.tv · Oct 2, 2024

The Actual Crumbl Cookies Co-Founder Just Responded To The Sydney Pop-Up Fiasco

“It appears we need to expedite our visit to Australia.”

The Independent UK · Oct 1, 2024

Crumbl fans duped into buying cookies from fake pop-up for nearly double

Customers slam fake Crumbl cookie pop-up in Australia for its steep prices and ‘stale’ offerings

Pedestrian.tv · Oct 1, 2024

Why Is Legal Drama Over The Crumbl Cookie Pop-Up In Sydney Taking Over TikTok?

I guess that’s how the Crumbl Cookie crumbles.

USA Today Sports Media Group · Aug 30, 2024

Seahawks legend Bobby Wagner opens delicious store in Renton

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