Executive at billion-pound cookie empire comes out as gay in heartfelt Instagram statement.
Sawyer Hemsley, co-founder and Chief Brand Officer of the fast-rising Crumbl Cookies empire, broke his silence on Monday, 25 August 2025, via Instagram, confirming he is gay in an emotional post after social media speculation. At 33, Hemsley asked to tell his own story when so many voices were filling the narrative. Critics and supporters alike welcomed his honesty and the depth of his self-revelation.
