Over the course of 2024, FoodTok — a portmanteau of “food” and the social media app “TikTok” — truly became obsessed with cookies. Not just any kind of cookies, but large, buttery ones that come neatly packaged in a baby pink box.
Crumbl Cookies, branded simply as Crumbl, garnered international fame across social media and it’s not hard to see why. Much of the company’s allure is that it managed to transform a humble dessert into a saccharine spectacle. You won’t catch Crumbl serving up run-of-the-mill sugar cookies because “basic” isn’t in the company’s vernacular. A standard Crumbl cookie is approximately 4.25 inches in diameter and well-adorned with frostings and fun toppings. To add to the fun, Crumbl offers customers a rotating menu, which means its cookie flavors are always changing. Honey Cake with Teddy Grahams, Cornbread, Maple Bacon and Lemon Cheesecake are just a few of its most iconic flavors.
