When Crumbl first opened its doors in northern Utah in 2017, cofounders Jason McGowan and Sawyer Hemsley had a simple goal: create the perfect chocolate chip cookie.
Nearly a decade later, that experiment has grown into a cookie empire generating more than $1 billion in annual revenue, with nearly 1,100 locations and more than 29,000 employees. But according to McGowan, who serves as Crumbl’s CEO, building a company of that scale isn’t always so sweet.
