A viral TikTok has spread beyond social media to mainstream television news after Charlotte WCCB anchor Kaci Jones, who posts on TikTok as KacionTV (@kaciontv_), highlighted an unusual scene inside a North Carolina Crumbl Cookies location. The video prompted a response from the company, which temporarily closed the store, discarded its dough, and hired a professional cleaning crew.
According to Jones’ report, a regular customer visited the Crumbl Cookies store on South Kings Drive in Charlotte on Saturday night, July 18, 2026, and recorded what appeared to be one employee applying oil to another employee’s scalp as the employee sat on a ladder. Another employee stood nearby frosting cookies during the interaction, according to the customer and the video Jones shared.
