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International Business Times UK

Michael Toledo

Xbox Game Pass Subscription Cancellations Explained: Why 40% of Gamers Are Rethinking Whether It Is Worth the Cost

Xbox Circana Microsoft Mat Piscatella United States

Xbox Game Pass is facing growing affordability concerns as more subscribers cite cost as a reason for cancelling (Credit: Xbox Instagram Account)

Xbox Game Pass and other major console subscriptions are facing growing affordability concerns, with new survey data showing cost is becoming a bigger reason why US gamers decide to walk away, even when they still like the service.

Circana's latest consumer research found that 40% of people who recently cancelled Xbox Game Pass Essential cited cost as a primary reason, up from 37% in the first quarter of 2026. PlayStation Plus Essential recorded the same increase, while Nintendo Switch Online saw an even sharper rise.

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