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The Latest Breaking News from ASA

Shoe Zone accused of 'gender stereotyping' after photo of young girl in heels

Shoe Zone's fitting guide says boys like "playing football, climbing trees and getting up to mischief" and need the right shoes for their "adventures" but for the girls there's a photo of a girl's feet in oversized heels and no mention of adventure

Daily Mirror

'It makes me sick': Shoe Zone blasted for 'offensive gender stereotyping' amid photo of girl in heels

Campaigners have criticised the retailer over the different way it describes footwear for girls and boys

Manchester Evening News

Advertising regulator signals crackdown on ‘hot air’ environmental claims

The Advertising Standards Authority found that consumers have a low overall understanding of environmental claims used by advertisers.

The Independent UK

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HSBC 'green' ads banned because they did not give information on bank's own emissions

The bank was told by the Advertising Standards Authority to ensure 'future marketing communications featuring environmental claims were adequately qualified'

Wales Online

Watchdog bans HSBC climate ads in fresh blow to bank’s green credentials

Lender told it must in future acknowledge its role in climate crisis after ‘misleading’ Cop26 campaign

The Guardian - UK

HSBC ‘green’ ads banned for omitting information about bank’s own emissions

The posters, seen on bus stops in Bristol and London in October 2021, read ‘Climate change doesn’t do borders’.

The Independent UK

Argos accused of 'misleading' shoppers with 'last purchased one minute ago' advert

The Advertising Standards Authority said that ads placed on Argos' website were 'misleading' as claims such as 'Last purchased one minute' ago could not be backed by the retailer

Daily Mirror

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Tories' levelling up 'propaganda' broke advertising rules, watchdog finds

A UK Government advertising campaign pushing its levelling up agenda “breached” regulations, a watchdog has found.

The National (Scotland)

Advertising regulator bans seven misleading government newspaper ads

ASA says adverts the must not appear again in their current form

The Independent UK

Tories’ levelling up ad campaign broke the rules, finds watchdog

Advertising promoting government policies in run-up to local elections in May described as party propaganda by Labour

The Guardian - UK

Dating website ad banned for perpetuating negative gender stereotypes

Match.com's TikTok clips showed woman saying 'I always make sure he has a fresh towel and socks after his shower' and 'I put the football on for him every evening'

Wales Online

Match.com ad showing woman carrying out subservient tasks banned for being sexist

TikTok campaign showed woman making sure football was on TV to ‘make him realise I’m a keeper’

The Guardian - UK

‘Sexist’ TikTok clip shared by dating website Match banned by watchdog

A person complained that the video perpetuated damaging gender stereotypes

The Independent UK

Match.com advert banned for being 'sexist' and 'offensive'

The video portrayed a day in the life of a couple

Liverpool Echo

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The Independent UK

Match.com ‘Things that make him realise I’m a keeper’ ad banned

The advert perpetuated negative gender stereotypes and was likely to cause harm and widespread offence, the Advertising Standards Authority ruled.

Evening Standard

Adverts for Gordon Ramsay’s gin banned over nutritional claims

Ads for the gin made unauthorised nutritional claims about its honeyberry ingredient

Liverpool Echo

Gordon Ramsay gin ads banned over unauthorised claims

The Ramsay's Gin ads were ruled to be in breach of the regulator's code

The National (Scotland)

Gordon Ramsay's gin adverts banned over false fruit claims

ADS for celebrity chef Gordon Ramsay’s gin have been banned for making unauthorised claims about the drink’s honeyberry ingredient.

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The Guardian - UK

Gordon Ramsay gin ad banned over nutritional claims

Scottish producer Eden Mill made claims about ingredients on its Instagram and Facebook pages

The Independent UK

Adverts for Gordon Ramsay’s gin banned over honeyberry claims

Ads for the gin said the honeyberry botanical “retained the rich flavours and micro-nutrients that come from Scotland’s wonderful terroir”.

Wales Online

Gordon Ramsay's gin advert banned over claims about its ingredients

The advert said the honeyberries were grown a few miles away from the Eden Mill distillery near St Andrews

Leeds Live

Popworld Leeds has Instagram post banned for being 'socially irresponsible' and encouraging binge drinking

The Advertising Standards Authority said the post encouraged excessive drinking

The Independent UK

Pub and nightclub ads banned for encouraging binge drinking

One ad contained text that said: ‘Not only do I dance like nobody is watching, I also drink as if I don’t work in the morning’

Wales Online

Pub and nightclub adverts banned for breaking strict rules

Advertising watchdog said adverts in England and Scotland encouraged excessive drinking

Glasgow Live

Glasgow bars have Instagram and Facebook ads banned amid excessive drinking claim

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