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The Guardian - UK
The Guardian - UK
Environment
Jon Ungoed-Thomas

‘Greenwashing’ firms face steep new UK fines for misleading claims

Hyundai United Kingdom CMA ASA Unilever
Hyundai’s claims about its Nexo hydrogen-powered car leaving no pollution were ruled to be misleading by the advertising authorities
Hyundai’s claims about its Nexo hydrogen-powered car leaving no pollution were ruled to be misleading by the advertising authorities. Photograph: Hyundai

When the hydrogen-powered Hyundai Nexo car was launched in the UK in the spring of 2019, it was described as “so beautifully clean” that it “purifies the air as it goes”.

Hyundai Motor UK claimed that if 10,000 of its cars were on the road, carbon emission reduction would be “equivalent to planting 60,000 trees”.

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