TikTok and Instagram posts by former Love Island host Laura Whitmore have been banned by an advertising watchdog.
The posts were found to have been inappropriately targeted, implying that alcohol can increase confidence and not being clearly marked as adverts. The ads for The Muff Liquor Company, seen in July, featured Whitmore drinking peppermint tea, and then water, beer and "Muff & tonic", while her dancing became increasingly energetic.
Text on screen stated "#MakemineaMuff" and "If drinks were dance moves @muffliquorco #makemineamuff #muffboss #irishowned".