TikTok and Instagram posts by Laura Whitmore have been banned by the Advertising Standards Authority following complaints they 'targeted minors and encouraged irresponsible drinking'.
The Muff Liquor Company, a gin and vodka brand set up by the former Love Island host, also faced more complaints from the advertising watchdog which claims Laura's social media adverts were not clearly marked as such, and instead, suggested that alcohol can increase confidence.
Irish star Laura, 37, released the videos on TikTok and Instagram back in July, and is seen drinking peppermint tea, water, beer, and finally her beloved Muff Liquor which ultimately hits the spot for her as seen in the adverts.
