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Birmingham Post

Business

Tom Pegden

Life insurance ad featuring serial killer Harold Shipman attracts criticism

Harold Shipman Insurance DeadHappy Suicide ASA Prison

An online life insurance ad featuring the face of dead serial killer Harold Shipman has caused offence to some people.

The advert for Leicester-based DeadHappy appeared on some Facebook feeds showing the former GP, dubbed 'Dr Death', and the words: "Life insurance. Because you never know who your doctor might be."

Shipman committed suicide in Wakefield Prison in 2004, aged 57, having been convicted and sentenced to life for murdering 15 elderly patients four years earlier. Overall, he was accused of killing hundreds of elderly and vulnerable patients in northern England over two decades.

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