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Dublin Live
Dublin Live
Entertainment
Jim Leffman

Ex-Love Island host Laura Whitmore in hot water over TikTok and Instagram ads

Laura Whitmore Instagram TikTok Muff Liquor Company ASA

Former Love Island host Laura Whitmore has landed in hot water after promoting unsuitable ads for a booze company she part owns.

The Co Wicklow presenter was plugging drinks from the Muff Liquor Company which is Irish owned and she has shares in. Whitmore, 37, is also seen in a TikTok post shaking her bottom and dancing seductively as she drinks the booze.

The same clip was posted on Instagram. Although she tagged the post #muffboss and #irishowned, the Advertising Standards Authority said this was not enough for people to realise it was an ad. An ASA spokesperson said: “Both posts seen on July 2, 2022, featured Ms Whitmore drinking four different beverages whilst dancing.

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