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The Independent UK
The Independent UK
National
Josie Clarke

Lufthansa advert banned over ‘misleading’ environmental claims

Lufthansa Environment ASA
PA Archive

A poster for Lufthansa claiming that the airline was “protecting” the planet has been banned for making misleading claims about its environmental impact.

The advert, seen in June last year, featured a picture of a plane in flight with the underside represented by an image of Earth from space, followed by the slogan: “Lufthansa Group. Connecting the world. Protecting its future. #MakeChangeFly.”

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