Four adverts for electric mini-heaters have been banned for implying they could provide cheaper heating than gas.
The ads, for the InstaHeat, Keilini, Heater Pro and Heater Pro X, all suggested they were a cheaper alternative to gas central heating and could rapidly warm a room. The advert for the Keilini heater said: "It's not surprising this winter energy bills for an average household could hit £3,000. In these difficult times, people need a cheaper way to stay warm.
"This new type of ceramic heater has an incredible efficiency. Almost no energy is wasted. This is not only good for the environment, but also good for your wallet. It heats every area in your room in just 60 seconds. No other comparable heating device is as efficient."