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The Latest Breaking News from Gatorade

The Messi economy: Life after Argentina is still big money for the 'Little Magician'

Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major international brands. His move to Inter Miami significantly boosted Major League Soccer's commercial appeal. Messi's established narrative provides brands with a ready-made story to share. His cultural memory ensures his…

The Economic Times

Reviewing the Extremely Rare Gatorade Flavor Inspired by Paige Bueckers’s Hilarious ‘Shirley Temple’ Post

We got our hands on a bottle of Paige Bueckers’s limited edition Gatorade flavor inspired by her love of Shirley Temples. Here’s how it was.

Sports Illustrated

Is That Gatorade Flavor As Good As Anthony Edwards and Karl-Anthony Towns Made It Look? SI Investigates.

What did Gatorade get when they smashed together Glacier Cherry with Glacier Freeze? Some earned media, at the very least.

Sports Illustrated

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The creator of sports drinks is embarking on a major brand shift to market toward non-athletes

This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages

The Independent UK

Jordan Smith Jr. Talks Being Surprised With Gatorade’s National Player of the Year Award

The Washington D.C. native will suit up for Arkansas next season.

Sports Illustrated

Snoop Dogg’s chips are now sold in certain US Costco stores

The new chips have no artificial colors, zero trans fat and no added sugars

The Independent UK

Bye-bye Red 40: Gatorade phases out artificial colors for new lower sugar drink

Original Gatorade Thirst Quenchers contain red 40, yellow 5 and blue 1

The Independent UK

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Electrolyte supplements are everywhere – do you need them?

Everyone is different, some people sweat very heavily or have sweat that is especially salty

The Independent UK

‘Tastes like compacted dust’: the best (and worst) protein bars in the US – taste tested

We blind taste-tested bars from David, Built, Barebells and more. Here are four that packed protein while tasting great – and the brands that were simply ‘vile’

The Guardian - US

How to trick yourself into drinking more water: Expert tips and apps

Despite knowing the importance of hydration, Brits often drink less water in winter

Evening Standard

8 Popular American Foods That Are Banned Overseas—and the Reasons Why

American grocery shelves carry items that raise no alarms here but spark strict prohibitions elsewhere. Foods banned overseas often end up on regulatory blacklists due to additives, colorants, or production methods deemed unsafe or unnecessary. These bans offer a window into how different countries judge risk, purity, and public health.…

Grocery Coupon Guide

2026 F1 Academy grid takes shape as six drivers confirmed

Six drivers have been confirmed for the 2026 F1 Academy season

Motorsport

PepsiCo taps Walmart veteran as CFO, bets big on beverage revamp

The CFO change comes amid mounting activist pressure.

Fortune

Inside PepsiCo’s beverage overhaul: A Gatorade reboot, the $2 billion Poppi buy, and a gut-health play, all under activist scrutiny

Activist investor Elliott Management took a $4 billion stake in PepsiCo, and recently called the company a “dramatic underperformer” in a scathing letter.

Fortune

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Motorsport

Esteban Ocon backs 16-year-old Lisa Billard for F1 Academy wild card entry in Singapore

Haas F1 driver Esteban Ocon has backed 16-year-old Lisa Billard to race as F1 Academy's youngest wild card in Singapore

Sports Illustrated

Fans Roast WNBA Commissioner for Alleged ‘Caitlin Clark Should Be Grateful’ Comment

Napheesa Collier lit the WNBA world on fire with her pointed remarks about the league on Tuesday.

Evening Standard

Is your morning routine damaging your health? Nutritionist issues warning for sleepy heads

Nutrition scientists warns people are at their most dehydrated when they wake up - and caffeine may simply mask the need for a glass of water

We Got This Covered

‘Gatorade has GOT to sponsor him’: Man high on anesthesia has hilarious obsession over sports drink

Somebody show this to Gatorade!

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Sports Illustrated

Aaliyah Chavez, Nation's Top Recruit, Reveals Her Two Favorite WNBA Players to Watch

The Gatorade National Player of the Year is preparing for her first season at Oklahoma.

Sports Illustrated

Top Prospect Cameron Boozer Shared What Excites Him Most About Playing at Duke

The Cameron Crazies get to root for Cameron Boozer next year.

AAP

Fearsome Flagg: No.1 pick on a mission at the Mavericks

Big things are expected of No.1 draft pick Cooper Flagg, who has Kyrie Irving to thank for the series of events that led to him landing at the Dallas Mavericks.

Sports Illustrated

Cooper Flagg Drops Iconic Line in Gatorade Commercial After Being Drafted by Mavericks

Mic drop.

Sports Illustrated

Gatorade Reveals Special New Flavor Made for Paige Bueckers

It was the perfect way to celebrate her first home win since joining the WNBA.

Creative Bloq

Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the sports drinks

The new packaging design makes an important change.

Sports Illustrated

WNBA MVP A'ja Wilson Opens Up About Her Goals, a Bounce Back for the Aces and More

The three-time MVP is ready to take the Las Vegas Aces back to the WNBA finals.

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