There’s no denying that protein is everywhere. Protein oatmeal. Protein doughnuts. Protein boba!
And then there are the OG protein bars. They’ve exploded in popularity and variety in recent years: the buzzy brand David packs a whopping 28 grams of protein into a 150-calorie bar, thanks to a new modified plant fat. Other protein bars have gone back to basics, with Rx Bars relying on “simple” ingredients such as egg whites and dates to deliver protein-filled sweetness.