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The Latest Breaking News from pentagram

I'm all for new design, especially a design done up by a real, live person and not some computer-generated AI nonsense that seems to be all the rage these days. But there's just something rather boring about MotoGP's new design that feels like it does the sport a disservice.

RideApart

"We didn’t need to conform to anyone’s standards": a day in the life of Alex Daly

Daly's founder discusses how she became 'The Crowdsourceress' and the importance of a "holistic and niche" approach to PR.

Creative Bloq

MotoGP unveils all-new logo as part of brand refresh

MotoGP has unveiled an all-new logo that is at the centre of its brand refresh for 2025 and beyond.

Motorsport

From analysis to the latest developments in health,
read the most diverse news in one place.

The Guggenheim’s new logo is a modern masterpiece

Enduring heritage gets a contemporary glow up.

Creative Bloq

Brand Impact Awards 2024: shortlist announced

Our global judging panel has selected 56 projects from 34 different agencies for this year's BIA shortlist.

Creative Bloq

Sir Kenneth Grange obituary

A giant of 20th-century design whose products – from food mixers to lamps and trains – became staples of British life

The Guardian - UK

We remember Kenneth Grange, the British industrial designer, who has died aged 95

Kenneth Grange was a colossus of post-war design. With a career spanning six decades, his mission for improvement touched everything from trains to fountain pens, taxis to toothbrushes

Wallpaper

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“Creativity can be spontaneous”: Designer David Airey shares a career’s worth of insights

In his book Identity Designed: The Process, David Airey offers up lessons he’s learned through his career to guide designers through navigating their own work.

Creative Bloq

Powerful charity rebranding makes childhood the focus

The new logo and icons feel fresh and authentic.

Creative Bloq

Sir Kenneth Grange’s influential industrial designs are chronicled in a new book

‘Kenneth Grange: Designing the Modern World’ explores the life and work of the pioneering British industrial designer

Wallpaper

Warner Music Group’s edgy new brand identity hits all the right notes

Pentagram's rebrand embodies “Vision and Voice”.

Creative Bloq

'Help us clean up... that was the assignment': How we made Reddit's new identity

Pentagram partner Natasha Jen discusses sorting through the 'hoarded house' of Reddit.

Creative Bloq

8 famous textless logos and why they work

These top brands all ditch their names from their logos.

Creative Bloq

"If you've got a logo that people recognise, never change it," Pentagram's Paula Scher shares how she designed some of the world's most famous logos

We chat to the legendary designer about painting Porsches, the Public Theater and the value of making mistakes.

Creative Bloq

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Creative Bloq

"They all started laughing because they couldn't believe the logo actually came from that first dumb sketch," Paula Scher on creating visual identities

The Pentagram partner explains her design process, which starts with a simple sketch...

Space

NASA dedicates giant 'worm,' honors logo designer Richard Danne

Nearly 50 years after it was first introduced, 30 years since it was retired and three years after making its triumphant return, NASA honored the designer behind its retro-cool logotype, the 'worm.'

Creative Bloq

A day in the life: a midweight designer at Pentagram

Alice Sherwin shares her tips for working on big-brand projects like Channel 4.

Creative Bloq

"Without history, we're lost in space", says legendary designer Paula Scher

Scher takes us through her new BBC Maestro graphic design course.

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news in one place.

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Creative Bloq

How we made the National History Museum's new identity

Pentagram's Marina Willer and Nomad's Stuart Watson explain how they created the stunning new branding for London's popular museum.

The Guardian - UK

Design news: how to build a cabin, hi-fi as art and Indian film stars

The shortlists for the World Architecture Festival are in, Liberty textiles go in a new direction and the new art collaboration created to help Studio Voltaire

Metal Hammer

13 bands keeping occult rock alive who aren’t Ghost

Ghost might be bringing Satan to the masses, but these bands are putting the 'cult' in occult rock and metal

Wallpaper

Switch on a classic synthesizer with Moog Music’s Model D web experience

Pentagram has designed a website for synth specialist Moog, an interactive delight that celebrates 70 years of its iconic Model D

Creative Bloq

Finally, an AI platform gets a beautiful brand identity

Pentagram brands accessible Chat GPT alternative, Cohere.

Creative Bloq

33 famous graphic designers that everyone should know

Find inspiration in the work of these pioneering famous graphic designers.

Creative Bloq

The best graphic design books on branding, logos, type and more

The best graphic design books for insight and inspiration, wherever you are in your career.

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