Even if you haven’t heard of graphic designer Michael Bierut, his work is likely imprinted on your subconscious. His simplified brand mark for Mastercard – two overlapping circles with no type – graces over 2.3 billion credit cards worldwide. He was the creative force behind the iconic 'H' logo for Hillary Clinton’s 2016 presidential campaign, authored the brand identity for Saks Fifth Avenue, and designed the massive signage on the façade of The New York Times building in Midtown Manhattan.
Born in Cleveland, Ohio, in 1957 and raised in Parma, Bierut went on to study graphic design at the University of Cincinnati. After his graduation in the summer of 1980, he arrived in New York, having landed a job with legendary designer Massimo Vignelli, renowned for his 1972 New York City subway map. Since 1990, Bierut has been a partner at the renowned design firm Pentagram. Recently, after 34 years, he transitioned from leading his 12-person studio to an advisory role, collaborating with the firm's partners on diverse projects.
