We've seen generative AI embraced by countless big brands, often with controversial results. From Adobe to Disney, corporations have been keen to be seen adopting the tech, but the design community itself has met it with much more scepticism – so Pentagram's recent foray into flagrant AI use came as something of a surprise within the industry.
Pentagram, the world's largest independent design consultancy, last week launched a new website for Performance.gov, a platform designed to help the public track the strategies and performance of the Federal Government. But while the use of Midjourney to aid the design has provoked a heated response, Pentagram partner Paula Scher has openly stood by the decision.
